Eggo capitalized on the free promotion, exchanging jokes on Twitter with the “Stranger Things” account. Related: Trouble in Big Food: America's cereal, soda and soup companies are in turmoil "Stranger Things" has played up its nostalgic appeal, and the serendipitous Eggos placement has rejuvenated the 65-year-old breakfast food. Americans aren't binge-watching Netflix's "Stranger Things" right now. Why the Heck Does That Christmas Song Talk About Telling Ghost Stories? By Brian Cronin Jun 21, 2018 Sales of Kelloggs' Eggo brand waffles have fluctuated with the release of each season of Netflix's hit series Stranger Things. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. Turner Broadcasting System, Inc. All rights reserved. "It sparked conversations. "Stranger Things" has played up its nostalgic appeal, and the serendipitous Eggos placement has rejuvenated the 65-year-old breakfast food. The show gave the aging brand a “cultural relevance,” Kellogg said at a February presentation. When Stranger Things, which takes place in a quiet town inhabited by mostly nuclear families, came out last year, I related the most to Eggo waffles-obsessed superhero of the show, Eleven. by Josh Hawkins. Stranger Things 2 is almost entirely responsible for a 14 percent sales increase of Eggo waffles in Q4 2017, according to a report from Business Insider. Throughout the month of October, Eggo was mentioned over 41,200 times on Twitter alone, with a spike on October 27—the premiere date of Stranger Things Season Two. Americans aren’t binge-watching Netflix’s “Stranger Things” right now. So much so the frozen waffles have been part of the characters Pop! Unfortunately for the frozen waffle industry, however, Stranger Things is stuck in another hiatus, and that has meant slower sales of Eggos. "Eek" in geek. A recent CNN Money report shared that sales of the frozen waffles were down compared to the growth the brand saw following the season 2 premiere of Stranger Things last fall. This is clearly related to the fan-favorite character Eleven, who enjoys eating the waffles. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. Americans aren’t binge-watching Netflix’s “Stranger Things” right now. CNN and the CNN logo are registered marks of Cable News Network, Inc., displayed with permission. Thanks to the popularity of Netflix's "Stranger Things," sales of Eggo waffles have gotten a boost. That means they're not bingeing on Eggo waffles. Prior to the Stranger Things 2016 debut, sales for Eggo waffles were on the decline but surged after the show debuted. Despite the Eggo slowdown in May, CEO Cahillane believes frozen foods is a "promising" area. That means they’re not bingeing on Eggo waffles. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. Stranger Things season 3 won’t likely be released until 2019, which means Kellogs will need to wait about another year before they see the benefits of Eleven and her Eggos again. A List of the Minecraft Adventure Time Mashup Pack Locations, Move Over Elf on the Shelf, FYE Just Launched Krampus on the Mantle, [WATCH] Netflix Releases Official Trailer for 'Chilling Adventures of Sabrina Part 4'. Related: Trouble in Big Food: America’s … The ads are a fun way to engage their social media audiences, but also to promote … Published Oct. 9, 2017, 11:53 p.m. about Stranger Things. In a commercial that aired during the 2017 Super Bowl, "Stranger Things" repurposed an old Eggo ad to promote its second season. When "Stranger Things" season 2 arrived on Netflix in October 2017, Eggo waffles saw the most social mentions in a single month ever. Most of the show's fans have watched the second season by now, so the glow is fading, explained Alexia Howard, an analyst at AllianceBernstein. Kellogg doesn't break out Eggo sales, but Eggo and Morningstar Farms' frozen waffles, pancakes, and French toast make up around 6% of the company's $13 billion in annual sales, estimated Howard. Eggo released special waffle recipes paired with each of the season's episodes. Americans aren't binge-watching Netflix's "Stranger Things" right now. And it prompted consumers to reconsider a long-established brand in new and very contemporary ways.". When El was left stranded in the woods, Eggo waffles were the only food she stole from Bradley's Big Buyto keep her from going hu… That means they’re not bingeing on Eggo waffles. "Stranger Things" has played up its nostalgic appeal, and the serendipitous Eggos placement has rejuvenated the 65-year-old breakfast food. Americans aren't binge-watching Netflix's "Stranger Things" right now. Eggo sales had been declining prior to “Stranger Things”‘ 2016 debut, but surged after as the show first aired. Eleven was first introduced to Eggo waffles the morning after Mike and the party found her. on Eggo Sales Enter The Upside Down After Stranger Things Season 2 Boom, Eggo Kicks Off Mysterious ‘Stranger Things’ Marketing Campaign That Includes Limited Edition Boxes of Eggos, [WATCH] Trailer for Stranger Things Season 3 Shows Us One Hell of a Summer, Funko Unveils More Stranger Things Season 2 POP! Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. That's a steep drop from the 9.4% average growth for Eggos during the first four months of 2018, and 14% jump during the fourth quarter of 2017. Singer Jeremih leaves hospital after battling Covid-19 and thanks health care workers for saving his life, Veteran singer Ray-An Fuentes, wife in ICU as family catches COVID-19, 'Black Panther' star Letitia Wright faces backlash for posting video criticizing coronavirus vaccines, Arjo Atayde is best actor at Asian Academy Creative Awards. Prior to the Stranger Things 2016 debut, sales for Eggo waffles were on the decline but surged after the show debuted. And it prompted consumers to reconsider a long-established brand in new and very contemporary ways.”. "Netflix doesn't offer any paid placement in their shows, so Eggo's presence was a really great surprise for the brand." For the four weeks ending May 19, Kellogg's frozen waffles, pancakes, and French toast sales grew just 1.3% from a year earlier, according to Nielsen. Eggo should also be poised for a lift when a new season of "Stranger Things" returns next year. All Hallows Geek puts the Mike gave her a single Eggo for breakfast, which led to an addiction to the premade waffle. “When Eggo waffles became a fixture on the hit show Stranger Things, we quickly leveraged the consumer engagement,” chief executive Steven Cahillane said. The popular show gave the aging brand a "cultural relevance," Kellogg said at a February presentation. "When Eggo waffles … That means they're not bingeing on Eggo waffles. ... "We found out about it just after Season One dropped and we started seeing tons of Eggo and Stranger Things mentions on social media," Le said. One of the characters in the 1980s sci-fi mystery, Eleven, can't get enough of the frozen waffles. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. Stranger Things 2 … For the four weeks ending May 19th, Kellog’s frozen waffles, pancakes, and french toast sales grew just 1.3% compared to the previous year, a significant drop from the 14% jump the products saw during the fourth quarter of 2017. Apparently, when people are binge-watching Stranger Things, they’re also binging on Eggo waffles. Figures at Toy Fair New York, Netflix Announces ‘Stranger Things 4’ with Video and Tagline Suggesting the Next Season Will Be in the Upside Down, SpongeBob’s The Legend of Boo-Kini Bottom Coming to DVD This September, Hot Topic Releasing Exclusive Beetlejuice Eyeshadow Palette This Fall. At least that’s what the data suggests according to Nielsen. Eggo says it has seen less growth in sales since **Stranger Things** furor has died down.The series hasn't released new episodes since last October.Comicbook.com reports that Kellog saw 1.9% growth in May.It saw 9.4% growth seen in the first four months of the year.The final quarter of 2017, when new **Stranger Things** episodes were released, saw 14% growth. That means they're not bingeing on Eggo waffles. The second season of "Stranger Things" came out in October of 2017, and Kellogg said it led to the most-ever monthly mentions for the brand on social media. Americans aren’t binge-watching Netflix’s “Stranger Things” right now. Eggo was mentioned 10,564 times on October 27 and 9,087 of those posts also mentioned Stranger Things.This engagement continued over Stranger Things’ premiere weekend, with a majority of Eggo-related posts also mentioning the … Stranger Things Caused Eggo Waffle Sales to Skyrocket (With a Catch) The popularity of Netflix's hit series  Stranger Things caused the sales of Eggo waffles to skyrocket while people binge-watch the show. Eggo waffle sales were high while people were binge-watching Stranger Things, but sales seemingly cooled off afterward. As part of the campaign, Eggo has begun releasing the ads on social media, including Instagram, Twitter, and Facebook with each ad featuring a “Stranger Things” easter egg in them. According to CNN, when viewers binge the 1980s-set sci-fi horror series, they also binge on Eggo waffles, the favored food of the show's breakout character Eleven, played by Millie Bobby Brown. 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